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Brands / Clients · 2026
Waffle House
Concepts & Campaigns
Waffles or pancakes?
Waffle House already picked a side.
“FK YOUR PANCAKES” is an official-unofficial campaign built around a simple idea: you don’t go to Waffle House for pancakes, so why pretend there’s even a debate?
The campaign takes that rivalry way too seriously.
| # | Deliverable | Media |
|---|---|---|
| 1▶ | Billboards | 3 |
| 2▶ | Bumper Stickers | 2 |
| 3▶ | Merch Drop | 5 |
